Team Liquid Debuts at the North American League Championship Series with Major Victories

Team Liquid has kicked off their debut at the North American League Championship Series (NALCS) with two major victories. Over the weekend, Team Liquid bagged a decisive 2-0 win over Team Solomid, the current reigning champions at the NALCS and the top-ranked team for pre-season games. Team Liquid also won the following round soundly against Optic Gaming, thus paving a clear path to winning the championship.

Team Liquid on the Way to Championship with Gratifying Wins

NALCS is the pro league championship tournament for League of Legends, the most popular esport in the world. The famous online arena battle game was played by over 100 million estimated monthly active users in 2016. Team Liquid and its management, aXiomatic, has focused efforts considerably on improving performance for this particular game. The team underwent a complete roster overhaul prior to the tournament and the players had intensive boot camp training pre-season before entering the NALCS with a splash. Team Liquid’s management remains highly satisfied with the gamers’ incredible start at the NALCS and remains hopeful about the team’s prospects for the rest of the season.  

Team Liquid Adds a New Game and Acquires Pro League Players

Team Liquid continues to forge new pathways in the ever-expanding esports genre. Just recently, the team started on a new game, “Rainbow Six Siege” (R6).  Liquid also added a new roster of players, the MOPA Team, to its portfolio. Hailing from Brazil, MOPA Team is a group of highly experienced pro league R6 players. MOPA’s roster of players include the former regional champions of LATAM—Leo “ziG” Duarte, André “neskwga” Oliveira, Lucas “yuuk” Rodrigues, José “Bullet1” Victor, and Thiago “xS3xycake” Reis. With MOPA, Team Liquid will soon participate in the upcoming Rainbow SixPro League championship games in February.

Team Liquid Partners with Ubisoft for R6 Franchise

With R6 league championships on the horizon, Team Liquid will soon become a franchise partner with Ubisoft, one of the biggest video game developers in the industry. The “Tom Clancy’s Rainbow Six” is the flagship esports title for Ubisoft, which is currently the fourth largest publicly-traded video game company in North America and Europe. Team Liquid is entering a long-term partnership with Ubisoft as the players will soon debut in the R6 league.

The game is a tactical first-person shooter franchise where players engage in a military-style global counterterrorism operation in game. R6 has a massive following that is growing each year. In 2016, the game had 25 million players on all platforms. As the game becomes more popular, the stakes for the championship title becomes steeper. Team Liquid hopes to beat the odds with the expertise of MOPA at the upcoming high-stakes championships.

Team Liquid last year won the International Dota 2 Championships, bringing home a $10.8 million grand prize. The team and its management hope to replicate this success in 2018 and beyond. The team’s winning chances have been strengthened by the players’ early success at NALCS. With MOPA’s seasoned players on the roster now, Team Liquid has become a formidable force to be reckoned with in the esports field.


Jason Sugarman’s Thoughts on Colleges Joining E-Sports

E-sports, meet varsity athletics. Florida Southern College in Lakeland has become the latest university to form an e-sports team. ESPN recently reported that the university will field a League of Legends team starting January next year. It’s novel for the university and the state as well. The Southern College’s e-sports team would be the very first in the state and also the very first National Association of Collegiate Esports team for the state.

Florida Southern College was not the only university to announce e-sports teams this month. Harrisburg University in Pennsylvania announced all of three varsity e-sports teams in League of Legends, Hearthstone, and Overwatch. The teams would soon start competing for the best players on a national level. The Harrisburg U has only 500 students in total. So the announcement of varsity e-sports teams is major news for the campus.

It’s becoming obvious that e-sports are gaining ground when the universities are pitching in. Varsity e-sports are definitely not in the same league as, say varsity football, at least not yet. It’s not in the same league as franchise e-sports teams, like Team Liquid, either. Team Liquid, which counts Jason Sugarman as an investor, has gone on to win international tournaments and grand prizes in the millions. It will be a while until varsity teams can boast the same.

Why are Universities Becoming Interested in E-Sports?

The reasons largely vary according to the university in question. Florida Southern College, for example, sees e-sports as a way to unify students around a common, collegiate goal. Students are already gamers when they become undergraduates, so it’s easy to bring segments of the student body together. The Florida college even includes the e-sports program in the scholarship program, but not under the athletics department. The university’s dean of student development, Bill Langston, has acknowledged e-sports as a “growing trend” that athletics-minded universities can no longer ignore.

Harrisburg University has somewhat different goals in mind. With less than 1,000 people in the student body, the university has no way of becoming a conventional sporting powerhouse. Therefore, the university dreams of becoming an e-sporting powerhouse. Unlike Florida Southern, Harrisburg includes e-sports in the athletics department. The university is serious about becoming a major name in the e-sports scene.

What Would it Mean for E-Sports in the Future?

Regardless of the reasons, universities joining the e-sports world could spell major changes for the sector. It would definitely propel e-sports toward the mainstream. Already, people most interested in e-sports are overwhelmingly young. If they could engage in e-sports in colleges as well, then the sector ends up with great branding potential. Investors like Mr. Sugarman can anticipate higher returns just on the varsity segment. Like with conventional football or soccer, varsity level tournaments for e-sports could become a thing on its own.

E-sports teams with national-level ambition often struggle to recruit promising players. Varsity grade games could solve this problem as well. Overall, college-level e-sports are good for universities, players, students and investors as well. It is very exciting to think about how all this would play out in the immediate future.

Jason Sugarman: Are eSports Tournaments the Super Bowls of the Future?

About a decade ago, if you went to a football game, a baseball game, or even a tennis match, the stadium would most likely be filled to the brim with fans of all ages. These days, go to a game and the fandom filling the bleachers is most likely going to be middle-aged men. Data backs this up. Manchester United, possibly the most recognized MLS brand in the world, has announced that the average age of an MU watcher is now 53. So where are all the younger viewers? Without young audiences, what will happen to major league sports in the future?

Young Sports Lovers are Big Fans of E-Sports

Recently, a journalist aptly noted that the most recent Fnatic convention, a gathering of hardcore e-sports lovers, was packed to the hilt. All around the venue were young faces. Recently, at the Lisbon web summit, when an announcer asked people to raise their hands if they had heard about Manchester United, nearly all hands went up. Then the same person asked people to raise their hands if they had heard about Fnatic? Notably, a similar number of hands went up.

Young audiences are now following e-sports with the same ardent fervor as sports fans following major league teams. Instead of playing a game like football, fans are following top players of games like Overwatch, Counter-Strike, and Dota. Gamers are no longer considered pale-faced nerds stuck in their mothers’ basements. Professional video gamers now even prefer the term “eAthletes.”

Franchise Potential of E-Sports

Sure, e-sports may have fervent followers but could they ever have the same brand recognition as Manchester United, The Patriots, or the upcoming LAFC? If you have ever seen tens of thousands of people crowding Beijing’s National (Bird’s Nest) Stadium to watch e-sports events, you would definitely think so.

E-sports are no longer just a hobby. The sector has already shown great potential not just in attracting devoted fans, but also in making millions in profits. Team Liquid, the e-sports team Jason Sugarman has heavily invested in, earlier this year won the International Dota 2 Championships, bringing home the grand prize of a whopping $10.8 million. Wins like this are not so different from major league wins for both players and investors.

Just like with MLB, NFL, or MLS, major e-sports players have millions of followers. Consider Faker, a South Korean player described as the Michael Jordan of the online game League of Legends. When he lost a major game in a tournament, literally millions of fans joined in sympathy. Pro gamers, just like conventional athletes, make millions through merchandising and appearances, in addition to prize money for tournaments.

Would there be an E-Superbowl in the Future?

E-sports will most likely become more popular in the future, as internet connectivity becomes widespread and speedy. Games are also being designed for mass appeal. So it’s not a matter of if, but rather when, the official e-sporting Super Bowl would arrive. Gamers already call international championships, like the one Team Liquid recently won, the Super Bowl of e-sports.

It would be very interesting indeed to see where e-sporting and sporting, in general, is headed to in the future with the younger generation.

Soccer Pub Culture May Come to L.A. with LAFC

The Los Angeles Football Club (LAFC) plans to debut next year and open the club’s own Banc of California Stadium. There may be another fun addition to the plans: a new place to enjoy famous soccer pub culture. Pubs, the British term for bars, are the best places to watch the game in the U.K., where the sport was born. In the U.S., bars are also the best places to enjoy the game with fellow fans. L.A. has its own soccer-pub scene where devoted fans often line up to buy tickets to major games. LAFC hopes to tap into this scene and offer an extra cool venue for soccer fans.

Designs Underway for the Optimal Pub Experience with Amazing Sights

Soccer is hugely popular in Europe, where the pub culture can be experienced to its fullest. LAFC hopes to introduce something similar in L.A. The club plans to open a bar of their own so that fans can gather around and watch live matches, mingle, and enjoy beverages. Most people get out of their living rooms not just to watch the match but also to enjoy the experience of watching a live game with other fans. LAFC hopes to recreate this experience to its fullest with the proposed bar.

The designs for the bar are already underway and are heavily inspired by pubs in Europe. One of the involved designers, Sal Reyes of Lucky Boys, has said that the bar will be targeting the “European supporter,” and will have sights akin to a tourist attraction. The principal architect for the LAFC bar is Jonathan Emmett, who described the bar as a place to be right in the middle of the action. The bar will have a “great view” of the pitch, Emmet said, and also wonderful views of the downtown skyline and the surrounding Exposition Park.

Grand Location and European Inspiration

When it opens next year, the Banc of California Stadium will be located near George Lucas’s breathtaking Museum of Narrative Art in Exposition Park. Other grand attractions, like the Memorial Coliseum, Natural History Museum, the African American Museum and the California Science Center will also be close by. So the expectations are high for the stadium to deliver a truly unique experience. It’s highly expected that the park serves as a hub for the 2028 Olympic Games. So it will be an opportunity for the stadium to attract both international and local soccer fans.

Perhaps, as a result, the architects are modeling the stadium after legendary stadiums in Europe, such as Anfield in Liverpool, Queens Park Rangers Loftus Road and the Westfalenstadion of Borussia Dortmund. But the key features of the stadium will be uniquely L.A. For example, the bar with the pitch view is typical of what spectators get in American football stadiums. The idea is to allow fans to enjoy the game without having to leave their drinks behind.

Fan Supported Designs

LAFC has based designs on fan expectations from the beginning. It’s not based on guessing alone. Fan input has been crucial for designing the club’s uniform, crest and choosing colors. Likewise, supporter and fan input is directing how the stadium’s bar is being designed. Supporters meet with the architects occasionally, to offer their take on the designs.

With supporters having a say on the overall vibe of the bar, it can be expected to resonate directly with the core fan base.


Jason Sugarman Anticipates National Team Issues in E-Sports

Soon after winning the “Super Bowl” of e-sports several weeks ago, Team Liquid, Jason Sugarman’s choice e-sports team, has run into some trouble. The Team quite recently had to replace a player, Peter “Stanislaw” Jarguz, with the newcomer Lucas “steel” Lopes. The replacement was unanticipated but stemmed from an internal dispute of how things should be run. These sorts of disputes are common among gamers but perhaps have not always been as well-known. After being ousted from Team Liquid, Lopes was approached by gaming media for his account, just like in a conventional game.

The ouster of Lopes, though not unusual, does speak to the bigger problem facing the e-sports industry—the formation of national teams. Devout gamers have been quite good at putting together teams that win big and raising awareness on e-sporting. Consider, for example, the massively successful rAge event this year, arranged by Kwese and VS Gaming. While these events are important, it’s no secret that e-sports have struggled to form national teams. For dedicated e-sports investors like Jason Sugarman, this is somewhat a disappointment.

Why National Teams are Important for E-Sports

E-sports are largely limited to local events at the moment. Usually, a group of people who may live close to each other puts together a team to attend events nearby. National teams, on the other hand, have the potential to uplift these local teams into the international arena. It’s not so different playing soccer on your street and playing at an international stadium. Players could go toe to toe with not just the best in the server, but the best in the world. E-sports can finally become a serious gaming event with national teams.

Having national teams could also boost the franchising potential of various e-sports teams. It would not be much different from having a team like LAFC, Manchester United, or the Red Sox. Who knows, maybe in the future e-sports national teams might even play at the Olympics.

Why Gamers have Trouble Putting Together National Teams

The issue is multifold. Various e-sports teams, including Team Liquid, win huge prizes and constantly demonstrate that e-sports is worth the bother. However, the general perception of the sector is still subject to various stereotypes. The average non-gamer does not take e-sports seriously and does not know that virtual games could be as professional as conventional games like soccer or football. As a result, e-sports teams may lack the support they should get from authorities responsible for forming national teams.

Some gamers are also not entirely comfortable with forming national teams. On the virtual plane, just about anyone can get together to play a game. Locations and boundaries usually blur when it comes to video games. As long as there’s an internet connection, players can get together regardless of whether they are located in America or China. With national teams, the industry risks politicization of the fun, similar to how athletics can get politicized by events like the Olympics.

Future Expectations

Regardless of what one person thinks about national teams, playing at the national level can inarguably raise the standing of e-sports. The real question is whether teams would ever get there.

It is not impossible that, as young e-sports lovers get older, the games would eventually become national.

Investing in Charity and How to Do It Right

Many financiers and investors have praised charity, not only as a form of giving to the needy but also as a form of investment. Charitable giving towards a cause does indeed lead to development in third sectors. Jason Sugarman, a veteran private equity investor, has long believed in charity. He donates liberally to health and education charities. Mr. Sugarman is a major donor of the Fullerton Technology Foundation, which provides much-needed tech equipment and infrastructure to needy schools in L.A.’s Fullerton school district. Mr. Sugarman has donated over $2 million in six years to the charity.

Education is considered one of the most important forms of investment. Wealthy donors have a major role to play in ensuring that children have access to a proper education, Mr. Sugarman strongly believes. However, as an investment, charities also bright forth risks. The risks are mainly in the form of fraudulent charities that engage in corrupt practices. Here are several techniques that will ensure charity investments are legitimate and credible:

Consider Third-Party Evaluations of the Charity

Charities can sometimes make hyperbolic and misleading statements to get people to donate money. A good way to avoid this trap is to check out third-party evaluations of the charity. There are well-regarded entities, like the National Center for Charitable Statistics, which do valuable assessments of claims various charities make.  It’s strongly advised to look up a charity with one of these third-party evaluators before giving them your money. A good charity spends the majority (over 75 percent) of funds on programs and not day-to-day administrative costs. You should definitely not donate to a charity where less than a quarter of all funds go towards the actual programs.

Check the Tax Return

Some charities can lie on websites, but charities cannot make up false claims on their tax returns. Charities are legally compelled to file a tax form called Form 990 annually. This form is also required to be publicly accessible. This tax form includes legally-binding information about how the charity spends money. It’s a good insight into how good a charity actually is. It’s highly recommended to seek out the most recent Form 990 of a charity before donating heavily to the organization. If you are planning to donate millions of dollars, then researching the tax returns is a must.

Do Read the Mission Statement

Just like the tax forms, the mission statement contains a wealth of information regarding the real finances of the charity. The more detailed the mission statement is, the better the charity is. It’s worthwhile to read the boring mission statements to find out what policies the charity is involved in and how detailed the plan of action is. Avoid charities that make vague statements like “saving sick children.” Find out how exactly the charity is planning to help sick children.  Never rely on vague statements.

Do not get involved with charities that pressure you into giving. Also, if the charity’s finances are not transparent, then it’s probably not a charity at all. Above all, choose a cause that’s close to your heart, says Mr. Sugarman. Only then will you be able to make a difference.

Jason Sugarman Excited Over Carlos Vela, LAFC’s Designated Player

The Los Angeles Football Club (LAFC) signed Carlos Vela this August as the club’s first-ever “designated player.” It was a “momentous day” for the club, in the words of John Thorrington, LAFC’s general manager and executive vice president of soccer operations. He rightfully predicted that Vela would excite the club’s fans. Jason Sugarman, who is one of the many celebrity investors of the club, is intently focused on how Vela would perform in 2018 when the club would make its debut.

Who is Carlos Vela?

Carlos Vela may not be known to regional soccer fans, but he has extensive international playing experience, according to Mr. Thorrington. Vela is young but has played in many top leagues around the world. Until recently, Vela was with Real Sociedad, the famous Spanish soccer club, as a celebrated forward. Next year, he will transfer to MLS club and play with LAFC. Vela is playing the remainder of this year with Real Sociedad.

LAFC has stated that Vela is the “exact type and profile of player” the club has been looking for. And it’s hard not to see why. Vela is hailed for his versatile and high-end attacking style in his position. He’s also unique because, though he is known as a forward, he plays other positions fluidly as well. He has yet to play a forward in this soccer season for Sociedad, where the club is only behind Barcelona. Vela has been a great secondary playmaker this season for Sociedad. It’s not hard to see the star-level potential here.

Vela got his professional start playing for the Mexican national team. But in the past few years, he has mainly played professional soccer in Spain and England, two of the best places for the game. He really emerged as a noteworthy player in the 2013-14 season, when he scored 16 goals for his team, three of which were in the UEFA Champions League. This year, he appeared in three 2017 FIFA Confederations Cup games. He has played 6 games for the 2018 World Cup cycle, scoring twice.

LAFC’s Coach, Bob Bradley, formerly of the U.S. national team, has called Vela an “exciting attacking player.” Vela is tapped to develop the “style and tempo” for LAFC that the club will bring to the 2018 soccer season. Expectations are flying high, and Vela is well prepped to meet them.

LAFC’s Highly Anticipated Debut is Just around the Corner

Mr. Sugarman is excited about many things for the next year’s soccer season. For one, LAFC’s Banc of California Stadium is coming along nicely and will be ready for the upcoming season. The construction of the stadium is bringing over $300 million worth of private investments to L.A. It will be a soccer-specific and will also be the first open-air stadium built in the city since 1962.

The 2018 MLS season is expected to be quite busy. The club’s main objective right now is to ensure that players are well trained, and also don’t get injured playing this year’s season. Once that’s accomplished, LAFC’s debut season won’t be any less than a total blast.

Advice for Keeping Emotions Out of Investing Decisions

Emotions are involved in every business decision entrepreneurs make, regardless of what they tell themselves. Veteran entrepreneurs and expert financiers like Jason Sugarman knows how difficult it is to keep emotions out of business decisions. Warren Buffett famously said, “Be fearful when others are greedy and greedy when others are fearful.”  This one investing axiom aside, there are plenty of others for new investors to mind. Mr. Sugarman offers this advice to help newbie investors make business decisions without the lizard brain getting the best of them:

Understand that Investing is Inherently Emotionally Biased

Unless you are an algorithm, then your investing decisions will naturally be affected by emotions. Greed, after all, is an emotion. Researchers have found that there are more than a hundred biases that affect decision making when it comes to investing. One major bias is what financiers call “loss aversion,” where an investor dumps stakes with bad returns and invests in a more lucrative venture. The point is, all investors must be aware that there are biases involved in the process. The challenge is to overcome them, not to ignore them.

Don’t Make Investments When You are Emotionally Vulnerable

It goes without saying that it’s never a good idea to invest in anything when the investor is too angry, feeling sad, or even too excited. Strong emotions don’t drive reasonable decision-making. Therefore, investors should wait before making major investment decisions in the spur of the moment.

It’s also strongly advised to be aware of emotionally-driven assumptions when making an investment in a sector you are passionate about. Mr. Sugarman, for example, is a huge sports fan. He also invests in various sports teams, like the Los Angeles Football Club (LAFC) and Team Liquid e-sports team. Though Mr. Sugarman loves the games, his fandom doesn’t drive his investment decisions. Likewise, new investors should be cautious when putting money where passions are.

Use Rational Measures to Make Evaluations

Emotions are never a good measure of how worthy an investment is. Being a massive fan of Clayton Kershaw, as Mr. Sugarman is, isn’t a good enough reason to invest in the Dodgers. He advises using rational and emotion-free methodologies like the price-earnings ratio to measure the worth of an investment instead. Use the right reference points to know how much your stake in a venture is really worth.

Learn to be a Disciplined Investor

Successful investors are often highly disciplined investors. That is to say, people who learn how to keep emotions away from investment decisions often succeed. Therefore, aim to become a disciplined investor. Reign in your natural aversion to negative outcomes which could drive you towards a seemingly positive investment that ends up being a complete disaster. Keep your greed and confidence in check to avoid making terrible investment decisions as well.

Emotional decisions are often bad decisions, and this is never truer than when investing. Mr. Sugarman’s ultimate advice is to be aware of your own emotional weaknesses and make investment decisions in accordance with rational metrics. There’s no one formula for success here. But being disciplined, as explained above, helps a lot.


Restaurant Investing 101

It’s easy to sit at a charming restaurant, eat a delicious meal, and then imagine owning the place. Investing in restaurants sounds easy enough to amateur investors. But experienced investors like Jason Sugarman, who is a private equity specialist, cautions against rushing into a restaurant investment, no matter how great it might sound. Mr. Sugarman’s vast investment portfolio includes a number of restaurants that thrive in L.A. Here’s his advice for investing in a restaurant:

Invest Only if You Like It

Mr. Sugarman’s main advice for aspiring restaurant investors is to invest in something you like eating. He has a stake in a grass-fed hamburger restaurant and a chain of BBQ restaurants. Mr. Sugarman invested in these after trying out the menu for himself. If you don’t like what you eat at the restaurant, then assume that others like you won’t either. Therefore, choose a restaurant to invest in only after you try a meal or two there for yourself.

Location is Everything

Like real estate, location is crucial for restaurant investments. A profit-making restaurant will be located in an urban center where it’s easy for people to come and go. Mr. Sugarman’s own restaurant investments are located in Orange Country and downtown L.A. Both are vibrant, metropolitan locations with plenty of tourists and locals looking for a place to enjoy a meal. No matter how good the menu is or how celebrated the chef is, no one will visit a restaurant if it’s located far away. Therefore, pay attention to the location of the restaurant to make sure that the area is where people usually go to find dining out options.

Never be the Lead Investor

It’s highly advisable not to be the lead investor in a restaurant brand or a chain, especially in the beginning. It’s recommended to own a stake or be part of a group of investors to mitigate risk. In the U.S., restaurants go out of businesses often just like tech startups. Therefore, be on the cautious side and never take on a restaurant investment risk alone.

Research the Chefs

The style, tone, and the tastes of restaurants are often decided by the head chef. Investors must know how the chefs are before buying stakes at any restaurant. It’s best to invest in restaurants where the lead chef is experienced, educated, and has a string of successes in his or her professional career. The chef must absolutely have great management skills. It’s often down to the management when it comes to making a profit out of restaurants. Your restaurant investment is more likely to be a success if the chef is celebrated for both culinary and management skills.

Mr. Sugarman’s main advice for restaurant investors is to be prepared for risks. The risks will be present regardless of how big the restaurant is. Even small restaurants with moderate profits incur risks as big as what brand-name restaurants sometimes experience. Therefore, preparation is key. Once you have done your research, it won’t be difficult to make a great profit out of the investment.

Jason Sugarman Explains Why L.A. Should Get Excited about Soccer, Not Football

Investing in football is not always as it’s cracked up to be. Let’s take Los Angeles professional football, for example. The NFL is desperately trying to make it work but is epically failing at doing so. The early season results of L.A. football have been dismal, to put it mildly. Football fans don’t seem to be interested in Rams paying the Seahawks, despite the team’s stars practically begging fans to attend the event. Even worse are the Chargers, who recently played a shockingly disastrous 0-4 game.

The Dolphins-Chargers game on the second week of the season saw many empty bleachers. The home team was publicly humiliated when the visiting Eagles players managed to make the remaining crowd cheer for them instead. The incident even lead Dick Stockton to claim, quite amazed, that he’s never seen a “visiting player getting the crowd loud against the home team.”

It seems that L.A. football is getting attention for all the wrong reasons. But the city can safely be crazy about the other football, called soccer here, that doesn’t fail to fill the stadiums. For those who are disappointed in L.A. football, veteran investor Jason Sugarman lists some of the reasons to get excited about L.A. soccer instead:

LAFC will Make a Grand Debut in 2018

The Los Angeles Football Club (LAFC) is the most recent entry to Major League Soccer. LAFC will make its debut in the 2018 season, and there are plenty of reasons to get excited. LAFC is funded by celebrity investors like Will Ferrell, Magic Johnson, and Mr. Sugarman. Recently, the Club held an event to break the ground to build the highly anticipated Banc of California stadium in the namesake hometown. The star-studded event was attended by LAFC’s co-owners, investors, sports people and local politicians.

The event took off to a great start with Club’s co-owner, Mr. Ferrell, as a homage to his Hollywood persona, putting down a gauntlet jokingly. The event announced the Club’s naming rights partnership, which was called the “the largest sponsorship in the history of MLS” by LAFC managing owner Larry Berg. Hopes are high that LAFC will make a huge impact on MLS overall.

The Club has signed on players Rodrigo Pacheco, Bassey Etim and Carlos Alvarez, so it’s not hard to believe that LAFC will make a huge splash next year. The team is being coached by the former national team coach Bob Bradley. LAFC is also under the keen supervision of general team manager John Thorrington.

All Signs Indicate that Soccer is the Better Investment, Not Football

Investments follow the “smart money.” Right now, smart money doesn’t seem to be in L.A. football. The ability to draw “correct inferences” from market trends is a crucial skill in becoming a good investor (or at least an economist), according to Stanford’s economics program. Mr. Sugarman, who graduated with a B.A. in economics from Stanford, sees great potential for L.A. soccer much more than L.A. football. Sports fans in the city are already shunning local football, while soccer seems to get everyone excited. Therefore, the investment opportunities right now seem to be in soccer.

Investors Get Access to the Box Seats Everyone Wants

Football fans may have to go to war to get the best box seats, but for the investors of a team like LAFC, the box seats are guaranteed. Not only do box seats give a great view of the game being played, you also get to sit next to other important people. The use of the director’s box has long been hailed as a major opportunity to network with other financiers and investors. Businesspeople can meet others who could potentially become clients. Also, everyone loves the sport, so that’s always a great way to prompt a genuine connection.

Soccer generally attracts more investments than NFL because the sport has a global appeal that most other sports in America don’t. Global appeal translates to millions in profits. As Mr. Sugarman shows, that’s definitely one of the major reasons to invest in a soccer team. Also, the city seems to be into soccer much more than football anyway. Entrepreneurs who have always loved the game can benefit professionally and personally by investing in soccer clubs.