As a longtime Los Angeles native, Jason Sugarman, the veteran investor, financier, and an owner of the Los Angeles Football Club, thinks there’s no other city with a better restaurant scene (no, not New York City). Mr. Sugarman is known for his varied sports investment portfolio, which includes football and soccer teams, as well as several e-sports teams. Only a few know that he has always had his eye on L.A.’s food scene as well.
The Ever Changing L.A. Food Scene
It’s hard to argue that L.A. is one of the top cities in North America for food. L.A. rivals even New York in the sheer number of restaurants, cafes, and eateries around. L.A. prides itself as an early city, so there is a number of “breakfastaurants” as well. What makes L.A.’s food scene really unique is “relentless reinvention,” according to The New York Times.
The city is never out of chefs looking for cheap space to set up a new joint. The city has a number of neighborhoods—West Hollywood, Venice, Beverly Hills, and Santa Monica—that has established restaurants that thrive serving wealthy clientele. But the city is full of people from almost all income levels that don’t mind driving 30 minutes in search of a cool new place to eat. L.A.’s ever expanding multicultural community has also contributed a wonderful variety available in choices. It’s easy to find cuisine from just about anywhere in the world in L.A.
Investing in Americana Cuisine
Like the city itself, Mr. Sugarman’s restaurant investments in L.A. are varied. However, he has specifically invested in restaurants offering his favorite cuisine: Americana. Mr. Sugarman has investments new grass fed hamburger restaurant and The Six – Studio City in town. These eateries are known for their delicious and decadent burgers, pulled pork, and indulgent desserts like banana cream pie. These restaurants are also two of the most affordable places to eat that serve high-quality food. Most Los Angeles residents may be crazy about healthy eating, but no one can resist a good burger once in a while.
Mr. Sugarman also has a stake in a chain of local BBQ restaurants in Orange County; a restaurant that services juicy and tender barbecue meats with mouthwatering sweet potato fries. The Beach Pit is beloved for the atmospheric setting and dishes that are simply filling. Mr. Sugarman has also invested in some of L.A.’s best-known legacy restaurants, including The Viper Room on the Sunset Strip in West Hollywood. It was once co-owned by Johnny Depp, who still frequents the place. The Viper Room has been the subject of rumors, controversy, and film plots. These days it’s best known for music and great food.
Being the sports enthusiast that he is, Mr. Sugarman has heavily invested in El Dorado, an easygoing bar, and restaurant that is known as a great place to hang out in the city. El Dorado often hosts live music events that are quite popular among the regulars.
Mr. Sugarman is definitely planning to expand his restaurant investments in the city. The restaurant sector in L.A. is thriving and won’t be likely to cease thriving anytime soon.